About Us

Degu (pronounced Deg-ouh) Productions stands for  Don't Ever Give Up Productions. I created this brand to preach the notions of spreading positivity and encouraging growth. The key things that make this brand what it is are to establish growth, maintain peace, and spread love. Looking back at my life I did a lot of reflecting on the past and the times I found myself in a dark period throughout my life and I needed something to motivate me and I always tell myself that I will never give up. After repeating the saying several times I finally said "Don't Ever Give Up" and I shortened it to Degu. While looking to see if this word was real I found out there is a rodent called the Common Degu. I went ahead and made my logo based on the discovery of the animal when I looked into the symbolism of mice and what they stand for. I found out that in spirituality the mouse can accomplish anything in life, regardless of size, which resonated with me as I've always been told that I'm not big enough, I'm too slow, I'm not smart enough but I always made sure the assignment was accomplished. So this brand is an initiative for those who also feel as though they could accomplish anything in their life. All that was needed is a little bit of motivation. The font used in the logo is called 'Aganè' created by Danilo De Marco who paid homage to the late type designer Adrian Frutiger's two fonts "Frutiger" and "Avenir." The quote on De Marco's site form Frutiger himself states:  "Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room to breathe and allow for life." This is what degu is all about, letting everything that life brings to us and take it as it is and be able to use it to help us be the best version of ourselves!

Remember, Degu!